PRIMA | NAPKINS SRL

CMF design
Trend analysis
Material research
Consumer packaging

Definition of colors and a brand new identity for the entire PRIMA product range by Pininfarina Segno.

PRIMA represents the first tool capable of writing without the need for inks or refills and it is inherently characterized by its elegance.

Designed in seven colors, each with its own meaning adequately represented by a specific metal (bronze, copper, gold, light gold, rose gold, silver and titanium).

The packaging is characterized by the same color of the pen, emphasized by an elegant motif.

A new identity for the Prima pen by Napkin, designed in seven colors, each representing a specific metal, rose gold details
A new identity for the Prima pen by Napkin, designed in seven colors, each representing a specific metal, titanium and rose gold
A new identity for the Prima pen by Napkin, designed in seven colors, each representing a specific metal, titanium and rose gold
A new identity for the Prima pen, designed in seven colors and materials, bronze, copper, gold, pale gold, rose gold, silver, and titanium
A new identity for the Prima pen by Napkin, designed in seven colors, each representing a specific metal, rose gold and packaging
Moodboard for the Prima pen by Napkin, a new identity designed in seven colors, each representing a specific metal
All pictures shown are for illustration purpose only.